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Marketing · executive layout

Digital marketer CV template

One A4 page, written around outcomes and laid out so applicant tracking systems read it top to bottom. Yours is written from scratch around your own experience.

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Sanduni Rathnayake

Digital Marketing Lead

Colombo, Sri Lanka+94 77 000 0000sanduni@example.lklinkedin.com/in/example

41%

direct bookings, from 18%

LKR 62m

OTA commission saved a year

63%

lower acquisition cost

Profile

Performance marketer with seven years in hospitality and consumer brands. I run paid, search and CRM as one funnel, and I report in revenue rather than reach — most recently growing direct bookings from 18% to 41% of revenue for a six-property hotel group.

Experience

Digital Marketing Lead

2022 – Present

Hotel group, six properties · Colombo

  • Grew direct bookings from 18% to 41% of revenue, cutting OTA commission by LKR 62m a year.
  • Manage a LKR 40m annual budget across Google, Meta and metasearch, with weekly revenue reporting to the board.
  • Built a CRM programme of 90,000 past guests that now drives 12% of room nights.
  • Lead a team of four plus two agencies.

Performance Marketing Executive

2019 – 2022

Consumer electronics retailer · Colombo

  • Reduced blended acquisition cost from LKR 2,400 to LKR 890 over eighteen months.
  • Launched the first Google Shopping feed, reaching 22% of online sales within a year.
  • Introduced incrementality testing, reallocating 30% of spend away from brand search.

Marketing Executive

2018 – 2019

Creative agency · Colombo

  • Ran social and search campaigns for nine FMCG and banking clients.

Selected campaigns

  • “Book direct, stay better”Always-on direct-booking campaign with member rates; 3.4× return on ad spend in year one.
  • Avurudu flash saleThree-day retail sale across search, social and email; LKR 48m in online revenue, a record for the brand.

Sample CV by GetMyCv · The person shown is fictional

ATS check

How an applicant tracking system reads this CV

Before a person sees your CV, software turns it into text and looks for your details, sections, dates and keywords. Here is exactly what it gets from this template. Paste a job ad to see the keyword match.

ATS-friendly

9 checks passed · 1 to improve

An estimate based on how common ATS systems (Workday, Taleo, Greenhouse, Lever) parse CVs.

What an ATS identifies

Name
Found: Sanduni Rathnayake
Email
Found: sanduni@example.lk
Phone
Found: +94 77 000 0000
Location
Found: Colombo, Sri Lanka
Links
Found: linkedin.com/in/example
Job title
Found: Digital Marketing Lead
Skills
Found: 13: Google Ads, Meta Ads, SEO, Email & CRM, Metasearch, GA4, Looker Studio, Attribution…
Education
Found: BBA (Hons) Marketing (2018) · Chartered Postgraduate Diploma in Marketing (2021)

Work history as parsed

  • Digital Marketing Lead at Hotel group, six properties2022 – Present
  • Performance Marketing Executive at Consumer electronics retailer2019 – 2022
  • Marketing Executive at Creative agency2018 – 2019

Profile / Summary section not foundExperience section not foundEducation section not foundSkills section not foundProjects section not foundCertifications section not foundLanguages section not found

ATS-friendliness checks

  • Passed: Contact details can be readEmail and phone are plain text in a recognisable format.
  • Problem: Standard section headingsMissing or unrecognised: Experience, Education, Skills. Use these exact words as headings.
  • Passed: Custom section name“Selected campaigns” is a heading ATS parsers understand.
  • Passed: Dates an ATS can parseEvery role has dates in a standard format, so your years of experience can be calculated.
  • Passed: Most recent role firstRoles are in reverse-chronological order, the order ATS systems and recruiters expect.
  • Passed: Achievements as bullet points8 bullet points, each short enough to scan.
  • Passed: Plain characters onlyNo emoji, icon fonts or special symbols that could turn into gibberish.
  • Passed: Reading orderThe template is a single column underneath. Sidebars are read after the main column, never mixed into it.
  • Passed: Links written out in fullLinks are shown as readable addresses (so ATS systems read them) and are clickable in the PDF.
  • Passed: Length1 page, within the one-to-two pages most recruiters expect.
  • Note: File formatBoth downloads are ATS-readable: the PDF keeps real, selectable text, and the Word file uses real headings and bullet lists.
Plain text an ATS reads0 words

This is the text an ATS pulls out of your PDF, top to bottom. If something reads oddly here, it reads oddly to the ATS too.

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